What is the overt message?
The overt message is that oil and competition good and makes America superior. The alien that travels to Earth explicitly says this during his presentation back on his home planet.
What is the covert message?
America is the society to strive for. This is shown by the admiration that the alien shows for American cars and society. Oil is also shown as patriotic, because everything American's use seems to stem from oil, as shown in the video.
Propaganda or persuasion? Why?
This is propaganda because it has both an overt and covert message; it also uses glittering generality and transfer to push it's covert message.
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