What is the overt message?
The overt messages are to eat less bread (as stated by the poster) and that women are the homemakers/ housewives.
What is the covert message?
Covert messages may include that even as a woman, you can still help with the war effort or that by sacrificing something as commonplace as bread, it would be able to help the Allied forces.
How does the disparity between the two of these make it propaganda?
Though the the poster says "The Kitchen is the Key to Victory. Eat Less Bread", it never tells of how eating less bread would benefit the war effort, thus making it propaganda.
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